Job: Website Specialist- Shopify

Job Description

Job Type: Full time, Salaried

Wage: $55,000-$60,000/yr. 

Location: Penrose, CO.

Job Description:

The Website Specialist will have an immediate impact on the Estes brand in the community by owning our online presence. You will handle the day-to-day web operations for 3 websites and recommend best-in-class tech stack and site security. The Website Specialist will lead the development of the website.

Essential Functions

• Own and develop the company website including a large eCommerce catalog, B2B education site, and Distributors portal through Shopify.
• Ensuring smooth functionality, user-friendly design, and efficient navigation.
• Managing product listings and building new webpages:
• Creating compelling descriptions, uploading high-quality images, and keeping pricing and inventory information accurate.
• Analyzing website traffic and user behavior:
• Using data to identify areas for improvement and review with Director Lead all technical inquiries related to the site and web tech stack optimization
•  Initiate and run A/B testing of campaign landing pages and website.
• Reporting and analytics:
• Tracking key performance indicators (KPIs) and reporting on e-commerce performance to stakeholders.
• Manage web calendar in project management software.
• Implementing SEO best practices:
• Optimizing content and website structure to improve search engine ranking and organic traffic.
• Ensure each page targets specific ICPs and audiences.
• Troubleshoot technical issues with the website.
• Troubleshooting website and its applications in various browsers.
• Maintain and sometimes create mobile-friendly versions of web pages.
• Optimize site/page speed.

Competencies & Required Education

• Bachelor’s degree in web development, fine arts, coding, or another relevant discipline
• 3-5 years experience with web development
• 1-3 years experience with eCommerce.
• Experience with the development of Shopify as a D2C and B2B platform
• Proficient in HTML, CSS, JavaScript
• Familiarity with typical web tech stacks – Klayvio, SEM Rush, Google Analytics, Optimizely, GitHub, Shopify, Zendesk, etc.
• Experience working in a marketing organization
• Excellent project management and time management skills

Supervisory Responsibility This position has no supervisory responsibilities. 

**Disclaimer: The duties and responsibilities described above are not a comprehensive list and additional tasks may be assigned to the employee, time to time; the scope of the job may change as necessitated by business demands. Click “View Application” below for more detail on this specific job.