Job: Marketing, lead management, content creation

Job Description

Job Type: Part time, Salaried

Wage: $30,000-$50,000/yr.

Location: Canon City, CO.

Job Description:

We are seeking a part-time marketing team member to plan, produce, and organize our content and campaigns across social media, email, and web. This role ensures consistent brand presence, consistent content, timely execution, and measurable lead generation while positioning our founders as leading experts. Ideal for a self-starter who is highly organized, creative, and data-aware.

Time Commitment and Location

- Part-time: 10–20 hours per week

- Hybrid or remote with one scheduled weekly content capture session (virtual or onsite, as needed)

Key Responsibilities

- Content Calendar and Planning

- Build and maintain a rolling 6–8 week content calendar with clear themes, assets needed, owners, and due dates

- Include revision cycles with defined due dates and approvals

- Develop a monthly content plan aligned to treatment/topic categories; map to yearly promotional themes

- Plan monthly and annual specials/promotions with timelines and assets

Brand and Creative Execution

- Ensure a consistent visual and messaging look across social media, newsletters, and landing pages

- Create and schedule posts for IG/FB/youtube/tiktok/website (and other relevant platforms) with on-brand captions and CTAs

- Produce newsletters a minimum of 2x/month (concepting, copy, design, segmentation, approval, send)

- Create printed photo albums for treatments (before/after, case highlights) and maintain print-ready assets library- snapfish online album site

- Build or update landing pages that capture data and convert, aligned to campaigns and specials

Founder Positioning and Content Capture

- Feature the founder as an industry expert via thought-leadership posts, short-form video, quotes, and educational newsletters. Plan monthly longer interview to obtain “podcast” style info and then edit to shorter form.

- Host a bi-weekly scheduled time for content capture and plan review; prepare shot lists, scripts, and prompts

-Research, Sourcing, and Organization

- Source ideas from industry peers (we will have specific ones named) saved “Marketing” folders on IG and FB. This will be a small part of the position only for intermittent planning. We will not spend significant time on “research” or trending.

- Organize all materials and posts into treatment/topic categories for easy retrieval (e.g., Google Drive/SharePoint + spreadsheet index)

- Maintain an asset taxonomy and naming conventions

CRM, Email, and Drip Campaigns

- Build segmented email lists, set up automated drip sequences, and manage CRM workflows

- Coordinate promotions and follow-ups across email, SMS (if applicable), and landing pages

Tracking, Reporting, and Collaboration

- Report weekly and monthly on incoming leads by source/channel to the internal lead manager. Ultimately then report conversions (patients come in), Patients become clients and total spend.

- Provide a timeline with milestones and due dates for all campaigns; track on-time delivery

- Collaborate with internal stakeholders for approvals, testimonials, and case materials

Required Qualifications

- 2+ years in marketing, social media, or content production (health/beauty/clinic experience a plus)

- Strong project management, organization and calendar discipline; able to hit deadlines and manage revisions

- Proficient in:

- Social platforms (IG, FB, tik tok, youtube), scheduling tools (e.g., HeyOrca, Later, Buffer, Hootsuite)

- Email/CRM platforms (e.g., GoHighLevel, Mailchimp, jotforms, HubSpot)

- Design tools (Canva; Capcut, Adobe Suite a plus, map processes with Lucid)

- Landing page builders and basic web editors (e.g., Squarespace, WordPress)

- Analytics/reporting (platform insights, Google Analytics)

- Excellent copywriting and basic graphic/video editing skills

- Understanding of direct-response principles, CTAs, and conversion optimization

Success Metrics (KPIs)- this drives bonus structure

- Calendar adherence and on-time asset delivery

- 2 newsletters sent per month minimum, meeting open/click benchmarks for growth

- Consistent brand look and message across channels (1 edit max okay, past that we re-teach brand basics and then will affect bonus structure with >1 edit needed by approval process)

- Landing page conversion rate and cost-per-lead targets. Provide ROAS and CAC

- Growth and engagement on IG/FB; saves/shares from educational content

- Lead volume and quality by source reported to internal lead manager

- Organized, searchable asset library by treatment/topic

Tools We Use (or similar)

- Project management: none at present

- Design and storage: Canva, dropbox, slack

- Social scheduling: HeyOrca

- Email/CRM: Looking to start new one

- Web/Landing pages: Squarespace/WordPress + form integrations

- Analytics: Platform Insights, UTM tracking

Pay- Base + commission/bonus (determined by in-person/onsite or virtual)

How to Apply

Send your resume, 2–3 portfolio samples (social posts, newsletters, landing pages), and a brief video (max 2 minutes) describing a campaign you planned, the results/leads/conversions and what you know about our business that makes this a perfect fit. Include availability or limitations (hours/week) and preferred tools.

Expected hours: 10 – 20 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible spending account
• Health savings account
• Paid time off
• Retirement plan

Application Question(s):

• Please review this opportunity and let us know what it is that makes it the BEST fit for you based on your goals and our business mission/vision.

Experience:

• Marketing: 2 years (Preferred)

**Disclaimer: The duties and responsibilities described above are not a comprehensive list and additional tasks may be assigned to the employee, time to time; the scope of the job may change as necessitated by business demands. Click “View Application” below for more detail on this specific job.